A new client turned to us - a company that produces professional cosmetics for hair care, MEDAVITA. The company was not represented on the Ukrainian market, it was necessary to develop a strategy for bringing the brand to the market.
The client needed to form an understanding of the brand in the professional hair cosmetics market. The first task was to identify and segment the target audience.
Workflow
Analyze what is the general demand for professional hair cosmetics, understand how the end user works with competitors' websites. Form the structure of the site in terms of user convenience and the need to implement the functionality requested by the Client. Create an entrance funnel for wholesale and retail customers with custom functionality.
Process
1
The first stage is the analysis of the information provided by the client and the market.
2
The second stage is the development of design layouts in 3 versions and the selection of a semantic core - the formation of the site structure according to the assembled core.
3
The third stage is page layout, integration of work with auxiliary systems using CMS OpenCart. 4 custom modules have been written.
SEO Works
1
The first stage is the analysis of client information, marketing research of the market and competitors' websites.
2
The second stage is the selection of a semantic core and the development of a promotion strategy.
3
The third stage is the successful implementation of the promotion strategy, its refinement taking into account the emerging products.
Summary
The result is a high-quality informative site that allows you to form an impression of the high quality of professional cosmetics, get all the necessary information about the use of products and make a purchase or sign up for a procedure.
In addition, the functionality of the possibility of recording for events that take place under the unique partnership program with MEDAVITA has been additionally implemented.
In just 6 months of work, the site entered the TOP search positions.
